We have already talked about how the video is now one of the tools used to communicate more effectively on the web is becoming more prominent as a medium, multimedia and interactive, the new frontier is the direct interaction and sensory thanks to the Flash and broadband. Of course, these new applications are extremely interesting for Advertising now that he has learned to communicate with a new individual that, in its decisions and consumer behavior, wants to be entertained in a comprehensive way by using more emotion, so the brands are starting to sell product experiences in a playful and spectacular. There are plenty of TV Brand in the network, created to launch a particular product with a logic of short-time entertainment, with a mix of blogs, chat and reality shows.
Many other brands are already following this path as Pepsi ( The Gamekillers ) that creates real web-movie serial.
A case is all-Italian 8 o'clock , created by Fiat to promote the realization of the first Web serial on the road, the teaser is already online in recent days has called on all aspiring actors to create and upload your audition.
After an initial phase of recruiting, now there is a chance to vote for players who take part in the serial.
We'll be watching!
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